Fascinating ideas, whipsmart research, and passionate action-- all shaken and stirred with a tangy burst of inspiration.
Growing up with the last name "Hogshead" would give anyone an unconventional point of view. Today, Sally teaches how to instantly persuade and captivate in a world with a 9 second attention span. Sally frequently appears in national media including NBC's Today Show and the New York Times. Her creativity has won hundreds of awards, and reality TV show Making It Big dedicated an entire episode to Sally as "advertising's icon." The press has described her as "the marketing mistress of fascination" who has "changed the face of North American advertising."
Sallyʼs internationally acclaimed book, FASCINATE: Your 7 Triggers to Persuasion and Captivation, has been translated into 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters.
THE SCIENCE OF FASCINATION
Sally led a groundbreaking three-year study on fascination, as well as a deep-dive analysis by global market research firm, Kelton Research. This research uncovered specific ways in which fascination is a shortcut to persuasion, and the ROI of making a brand more fascinating.
THE F-SCORE PERSONALITY BRAND TEST
Sally is the creator of The F-Score, the worldʼs first test that measures how a person fascinates. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you perceive the world— but how the world perceives you. The F-Score has helped over 50,000 participants discover their natural strengths of persuasion.
SALLYʼS BACKGROUND
While studying at Duke University, Sally lived with an African tribe inside a goat dung hut. After graduation, she began a career in advertising, and in her second year, won more awards than any other writer in the U.S. She was named "the most successful junior copywriter of all time." At age 27, she founded her first ad agency, and next opened the West Coast office of illustrious agency Crispin Porter + Bogusky. Clients have included Nike, Coca-Cola, Godiva, Aflac, and MINI Cooper.
WHAT SALLY BELIEVES:
The world is not changed by people who sort of care.
Your customer has a 9 second attention span... the same as a goldfish.
In a competitive environment, the most fascinating option always wins.
Stand out, or donʼt bother.
You can be comfortable, or outstanding, but not both.
Forget what your business card says. Youʼre an entrepreneur.
Live in verbs.
Passion is the ultimate way to add value to your clients.
If youʼre not eliciting a negative response from someone, youʼre probably not fascinating to anyone.
» Close
Request Info Cart
