Larry Chase is one of the original pioneers to open up shop on the Internet way back in 1993. Since he’s been around the Net longer than most, the news media seeks him out regularly for his insights into the Internet. Business Week, The New York Times, USA Today, Inc. Magazine, CBS, CNBC, CNN, and scores of trade magazines and newsletters either quote Larry, or syndicate his columns and reviews.
In his book, Essential Business Tactics for the Net, 2nd Edition, Larry shares with you the lessons learned, the secrets kept, and the winning strategies garnered from his experience and from those of his clients. Some of those clients include: Con Edison, 3Com, EDS, New York Life, AutoByTel, Liberty Mutual, Time Warner, and myriad others, both large and small.
Larry Chase is a classically trained marketer, who has learned his lessons in New York's most celebrated advertising agencies, such as Young & Rubicam, DDB Needham and Backer Spielvogel Bates. It is through that marketing lens that he views the Internet. With 16 years of experience in traditional marketing, Larry is able to help his Fortune 500 clients discern which classic marketing principles endure in this new medium and where the new thinking must begin. His integral understanding of both media is his unique selling proposition to clients.
In addition to his book authoring and consulting practice, Larry Chase publishes Web Digest For Marketers, the first online marketing newsletter. Its reviews are read by over 150,000 people monthly. Over 1300 web sites point to it and in any given month, 3 or 4 print publications either quote from it or suggest readers subscribe to it. WDFM reviews have been syndicated to Advertising Age, DM News, Business Marketing Magazine and others.
Larry Chase is an internationally recognized speaker about the Internet. He’s presented at the Direct Marketing Association, Fidelity Investments, Electrolux, American Society of Travel Agents, Nationwide Insurance, National Leasing, and the Dutch Marketing Society, to name a few.
Larry was a strategic award-winning writer for many New York advertising agencies. For sixteen years he worked on consumer goods, business-to-business accounts, radio, print, TV, direct response, the works. When he found he was writing for a medium he wasn't watching much anymore, Larry decided to write for a medium he was passionate about, the Internet. That was back in 1993 when he started the first online ad agency and was featured in the press for having done so. This was all long before it was chic to be geek:). The experience and perspective of his background in advertising has been invaluable in these uncharted waters of marketing on the Internet.
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