Dr. Alexis Abramson
Leading Expert On Baby Boomers

• Aging
• Healthcare

Debunking the Myths About Marketing to the 50+ Demographic
Only 10% of advertising is targeted toward the 50+ age group. The language, situations and humor in advertising is often not relevant to this age group. Unfortunately, the few marketing efforts that are directed toward the 50+ all too often miss the mark by relying on outmoded attitudes that reflect not the boomers - but their parents' generation. This presentation will empower your organization by helping you "debunk" the erroneous myths surrounding marketing to the 50+ population.

Caring for the Caregiver
Many caregivers are caught between the needs of their young families and the daunting task of caring for their elderly relatives. Watching a loved one grow old is filled with emotional upheaval, and when you compound that with other stresses, caregivers are often left holding the bag This witty presentation offers solutions by answering the seven key questions that a caregiver must face.

What Do Boomers Really Want?
For most people, the years between 50 and 59 represent a decade of change. Kids grow up and leave home, more money is available for travel and luxury goods, houses are traded in for condos and retirement sites beckon. This presentation teaches you how to capture this lucrative segment of our population and gives sound advice as to how corporations and individuals can not only attract but retain 50+ consumers.

Is Your Product, Service, or Message Boomer and Mature Friendly?
This presentation offers invaluable information to help organizations reach boomers and mature adults in a manner that is germane to their generations. The implementation of these efforts will enhance 50+ customer satisfaction and increase your organizations bottom line!

The Business of Aging
This presentation explores the many aspects of the dynamic relationship between the “Graying of America” and the opportunities to start new businesses and/or adjust current offerings to support the vast demands of boomer consumers. This presentation provides the audience with tremendous insight and ideas about what specific industries, products and services will resonate with this burgeoning market over the next several decades.

Hot Buttons for Reaching Upscale Mature Adults
This presentation takes a close look at the buying patterns and preferred market place of both the upscale baby boomer (50-64) and the upscale mature adult (65+). The seminar also discusses "Trigger Hot Buttons" for baby boomers and mature adults, unique marketing and sales strategies and proper messaging for this niche market.

The Effects of Gender, Race, and Class on Our Aging Society
Companies must become committed to diversity with regard to their employees, products and services -- knowledge is the first step in the right direction. Compelling research will be presented which illustrates how increased “diversity” among mature adults has heavily influenced their attitudes, values, perceptions, lifestyles, and opinions. This presentation provides an opportunity to explore evidence and opportunities associated with these factors and offers unique ideas to help deal with an increasingly eclectic population of boomer and mature adults.

Capturing the Mature Market Through Gerontographics
This presentation focuses on "Gerontographics" which is a segmentation approach based on the premise that the factors that make mature consumers more (or less) receptive to marketing offerings are directly related to their needs and lifestyles, which are in turn influenced by changing life conditions.

The ‘Aging’ of Public Policy in the 21st Century
This presentation examines current facts about the size, distribution, and general characteristics of the older adult population. It also gives the audience an up to date look at the latest public policy decisions encompassing subjects such as an aging workforce, Social Security, Medicare and Medicaid -- all of which will have a significant link to our aging population and its impact on impending legislation and the future of “age based” public policy.

Key Demographic Trends of the Aging Population
The growth of this generation has affected every aspect of our society: including families, businesses, government and the health care system. This presentation investigates the demographic shift of the mature population in the United States and the major trends that can be anticipated from the vast Graying of America.

Marketing to “Baby Boomer” Women
In the next decade, women will control two-thirds of the consumer wealth in the United States. These women are not a niche market -- they are the market for companies savvy enough to understand their life transitions, their needs and perceptions and their deep-seated hopes and fears. This presentation teaches listeners how to cultivate brands that resonate and connect with boomer women who in turn will offer these companies their trust, loyalty and their incredible purchasing power.